News

Tofu Litter - Auckland Pet Expo
Launching a new brand is always a mix of nerves, excitement, and the unknown. For us at Fukumaru, stepping into the world with our very first public appearance at the Auckland Pet Expo felt like the start of something bigger than we had ever imagined. We weren’t just showing up with a product—we were showing up with a story, a mission, and a belief that the cat community deserved something better. What we discovered across two jam-packed days was more than just interest or sales. We discovered a community. We... Read more...